Last December in CTC&G (“Holiday Spruce 2.0”), I wrote that technology is reshaping our behavior and, in turn, reshaping retailing. Specifically, I discussed the myriad ways we can shop for our homes.
In the fall of 2014, I attended the launch of Decorist (decorist.com) in San Francisco. Gretchen Hansen, CEO and founder of Decorist, had purchased a home and then had it decorated “virtually” by designers who had never seen the home. Celebrity designers Will Wick and Kendall Wilkinson, along with up-and-coming designers, had decorated every room in the house. It was cohesive and flowed beautifully. Because Decorist had asked about the homeowners’ style preferences, living styles, budget levels, etc., the rooms were filled with fabulous furnishings from Target to 1st Dibs, and it all worked!
So, when CTC&G had the opportunity to be the media sponsor of the Designer Showhouse on the Green in Fairfield, we couldn’t wait to include a virtually designed room! Decorist agreed, the library was chosen, and Christina Murphy, one of its celebrity designers, agreed to decorate it. But what of the “homeowners” who would go and buy the specified products and arrange for their local painters and helpers to get it all done? We asked Safavieh Home Furnishings, which has a vast selection of furnishings, rugs and accessories, to provide its on-line inventory for Christina to choose from and Safavieh Design Team to be the helpers on the ground to make sure it was all put in place.
And the result is spectacular. Come and see the library plus all the other fabulous rooms and gardens at the Designer Showhouse on the Green, which will be open until October 25.